Commercial clarity for B2B Tech founders
Practical sales, growth education and coaching for founders who want to build clearer plans, stronger customer relationships and more repeatable growth.
Nearly four decades in B2B technology sales, growth and leadership
Five successful exits
International growth across the UK, EMEA, North America, APAC and Latin America
Practical experience from early-stage growth through to international scale
Course: Mastering Growth for B2B Startups
A practical framework for building the commercial foundations of repeatable B2B growth.
The course helps founders develop a clearer plan, establish repeatable processes and understand the outcomes their customers genuinely value.
Built for immediate application
Practical tools developed and refined over decades, designed to improve commercial capability from day one—and adaptable as your business grows.
Course launch planned for September.
Free founder session coming soon
How B2B founders can grow without becoming salesy.
A practical session on the commercial mistakes that quietly slow early-stage growth — including unclear customer focus, weak buyer urgency, confusing interest with intent, and trying to solve clarity problems with more activity.
Who is the right customer?
What problem matters enough for them to act?
What does the buyer really value?
How do you tell the difference between interest and intent?
What makes an opportunity real?
How do you create trust without becoming salesy?