Free session:
Five commercial pitfalls That Quietly Slow B2B Growth

What you will learn from this free session

Early-stage companies rarely struggle because their founders lack ambition, intelligence or determination. More often, growth is slowed by a small number of recurring commercial mistakes.

During nearly four decades of working with B2B technology companies, I have seen the same five pitfalls appear across different organisations, markets and stages of growth. I have also seen what happens when those issues are recognised and addressed.

In this session, you will learn:

• The five common commercial pitfalls that can cause an early-stage company to grow more slowly than it should

• Why these problems are often difficult to recognise when you are deeply involved in building the business

• How similar issues have affected other companies—and what changed when they were addressed

• The practical actions you can take to strengthen your own commercial foundations

• How to identify whether any of these hidden constraints may already be limiting your growth

There are no guarantees that any early-stage company will succeed. But there are essential commercial foundations that significantly improve its chances—and they are often missing, misunderstood or poorly implemented.

Building a company can be all-consuming. Without learning from those who have gone before you, it is remarkably easy to repeat avoidable mistakes. This session will help you step back, examine your business more objectively and benefit from lessons learned across many different organisations.

Online session. Date and registration details will be announced shortly.